lured.com was established in 1997 as the first online community dedicated TOTALLY to radio idea people!

Started by Marketing veteran Sammy Simpson as a means for anyone to find, share and brainstorm ideas. "When I first started in promotions," Sammy commented, "There were very few resources for ideas, and none that were focused entirely on radio. I needed something, but nothing was available."

He continued, "lured is a platform for anyone to find a name, an idea or a thought starter. Then take that spark and build a promotion or campaign that is exclusively yours – no one but you ever has to know where the inspiration started…you own it and claim it as an original idea."

Geared toward radio, but relevant to anyone looking for a way to spark their creativity and build a campaign to achieve revenue, a clickthrough or conversion.

Through many years, different ideas (good and bad) and technology advancements, lured.com is finally starting to fit the vision Sammy set out to create over 10 years ago.

The lured.com Idea Wiki is a place for radio professionals to meet, share, create, collaborate and exchange ideas. The site is designed to enable anyone who accesses it to contribute or modify with valuable contributions…just like any brainstorming/ideation session. It's a forum with the possibility to take a small spark of inspiration and turn it into a huge explosion of creativity.

I hope you will enjoy the site and find it a useful resource. lured.com – Good Idea!

Offer a trip to Coachella

Good ideas to keep you on top.

Keep it simple and dynamic

Text messaging plays a significant or very significant role in relationships

Another great way to connect with your listeners and give them access to you.

S&M Party with multiple adult toy giveaways oral demonstrations on fruit for prize. Sex swings hanging around dancer poles. get away trip to hedonism!

Submitted by lured.com member Lance Deemer

Fantasy NASCAR Racing: Just pick the 10 drivers you think will finish 1st through 10th for each race and your top 15 races count as your overall score. If a player has not selected any drivers 15 minutes before the TV start time, the computer will automatically select last week's team for them (or the most picked drivers if this is the first week). A player can change his team each week, but if no changes are made the previous weeks team will be the default team. Drivers are awarded Fantasy Points depending on how they finish and the total Fantasy Points for all your drivers in the race becomes your Team Score.

Submitted by lured.com member Alisa Meier

The Search for the Hardest Working Truck in Texas brought hundreds of qualified leads to a dealership looking for a truck with the highest odometer reading. Cash prize was offered to winner but this was a great lead generator for the dealership. Submitted by lured.com member Doug Harris

Work with a local agency, or have listeners nominate needy families during the holiday season. Choose one deserving family and work with friends or other family members to enter their house, while they're out. When they return their home is filled with presents and holiday decorations, courtesy of you and your listeners/clients.